There are many synonyms for the advertising: wireless or wireless, wireless messaging advertising. Generally, the advertising is transmitted via short message (SMS). The most important and defining characteristic that differentiates mobile advertising in general is that, while the advertising receptor is specifically addressed messages, advertising in its most classical aspect is impersonal and not directed to individually to the target audience.

 

Let's look in more detail these and other features to a better understanding of the commercial application that offers mobile telephony. Advantages and Disadvantages of SMS According Rife i (2006) compared with conventional advertising, mobile advertising has some distinctive for mobile recharge api india advertisers.

 

Among the features that can be exploited by marketing are: savings, segmentation, immediacy, reach, interactivity, speed and adaptability, message persistence and potential viral effect other source of income and possible use as a supplementary means.

Save: mobile marketing campaigns allow reaching the target audience with a cost of less than that involves the use of other advertising mobile recharge api india media impact. Segmentation: the advertiser can easily reach your target audience with the selection of certain criteria such as age, sex, education, hobbies. Customization: SMS enable individualized communications.

 

You can send messages only to certain groups of consumers with similar mobile recharge commission demographic characteristics or grouped according to common needs, thus moving from mass marketing to one marketing. Ubiquity, immediacy and convenience: The mobile recharge api india cell is a device that users carry. In this way you can access them any time, anywhere, with new advances in location, send proposals commensurate with their position and profile.

 

Scope: The mobile phone has over 29 million users. Interactivity: Set dialogue with the receptor. For its bidirectional nature, it mobile recharge commission can contact the company issuing the same channel and with the information obtained, create user profiles based on their tastes, preferences and needs for subsequent communications.

 

Speed and adaptability: The campaigns via mobile need little time to get going and to control its development immediately. Thus, according to the obtained response, as this is in real time, can be set at the time correcting mechanisms. Permanence and viral effect: The message is in the mailbox of the recipient and, if the parties deem interesting/ attractive, can forward it to their circle of relationships and expanding spreading the message.

Source of income: With the Premium Services (1) advertisers can ensure a return on investment. Supplementary means: The mobile phone must consider as an element mobile recharge api india of the media mix in the design of integrated marketing communication campaigns. It can serve as complementary support enhancer off-line campaigns.

 

In return, there are some drawbacks that hinder the adoption of SMS channel by marketers: The privacy concerns: the new tool for marketing communication should be used with caution by the rejection that can generate as if Internet rejection of unsolicited advertising is high, in the case of mobile telephony is even higher for the perception of this means of dissemination mobile recharge commission and more intimate and personal use.